Function of a trademark

Distinguish one's goods from those of another

Allow consumers to distinguish my goods from another's by affixing a trademark to the goods

Indicate the origin

Inform consumers that products with the same trademark originate from the same source

Guarantee quality

Guarantee consumers that all products with the same trademark have the same quality

Advertising

Remind consumers of the goods associated with a trademark as a promotional method in commercial transactions

  • Last updated 30 SEPTEMBER 2016
  • Trademark Examination Policy Division